Data Driven Facebook Marketing for Non-Marketers

Pre-Course Survey
Discussion Forum: Data Driven FB Marketing
Introduction: Marketing for SME and Micro Business
2 Topics | 1 Quiz
Marketing for SME and Micro Business – The Context
The Social Consumers
Quiz on Marketing for SME and Micro Business
The Marketing Process
2 Topics | 1 Quiz
The Customer Mindset
The Sales Funnel
Quiz on The Marketing Process
How to Drive the Marketing Process through Facebook
8 Topics | 1 Quiz
Available Facebook Tools
Building Awareness through Facebook
Creating A Facebook Page
Setting Up Automated Responses
Exploring Facebook Page Settings
Following Up in Messenger
Creating a Facebook Post in the right way
Facebook Groups and Community
Quiz on How to Drive the Marketing Process through Facebook
How to Measure if Your Marketing Process is in the Right Direction
3 Topics | 1 Quiz
Data Points – what are they and what do they mean?
How to Measure
What to do based on Data – How to use data to grow business
Quiz on How to Measure if Your Marketing Process is in the Right Direction
Data in Advertisement
5 Topics
Advertisement Basics
Measures to track and what do they mean
Conversion
Helping users with re-targeted advertisements
Generating a targeted number of result a specified time
Generating Insights from Customer Interaction Data
6 Topics
Analyze the Ecommerce Report 2019
Overall Interest over time
What people talk/care about
What makes people buy or stops them from buying
Top Players
Learning from others advertisement
Automation Tool: Chatbot for Facebook Pages
11 Topics | 1 Quiz
Getting Started with a chatbot – signing up
Train a chatbot to reply to customer queries
Copy English default dataset and train bot with new replies
Copy Bangla default dataset and train with new replies
Setting up a structure for your chatbot and adding new questions according to your business
How to add buttons on your chatbot
How to add images to make your replies attractive and informative
How to add carousel on your chatbot
How to add product details to handle all product queries
Troubleshooting – how to train a chatbot for similar replies
Understand how all the features work
Quiz Automation Tool: Chatbot for Facebook Pages
User Feedback on This Course
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The Marketing Process

Data Driven Facebook Marketing for Non-Marketers The Marketing Process
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