Facebook Ads & Marketing Mastery 2021

Pre-Course Survey
Discussion Forum for Facebook Ads & Marketing Mastery
Module 1: Introduction
8 Topics
The Objective of this Course
Meet Your Instructor
Who is this course for?
What will you learn from this course?
What do you need for this course?
Facebook Ads Interface (NEW)
Hello Facebook Ad!
Let’s create a Facebook ad now! (Updated for 2021)
Module 2: Facebook Ads – from Basics to Pro
 17 Topics | 1 Quiz
Facebook ads – from basics to pro
what will you learn in this module?
Facebook page for business
How to create an awesome Facebook page
Business manager
Ad account
Boosted posts vs Facebook ads
Facebook ads manager
Mastering Facebook Algorithms
The new Facebook algorithm 2020
Ad auction & delivery
Advanced audience targeting (Updated for 2021)
Audience targeting options
Custom & Lookalike Audience (NEW)
The best audience hack
Elements of a successful ad copy
Key takeaways from this module
Module 2 Quiz
Module 3: Creating Facebook Ads Like An Expert
 11 Topics | 1 Quiz
Creating Facebook Ads like an expert
What will you learn in this module
The AIDA model
Facebook Ad Campaign Structure
A guide for terrific ad creation: campaign level
A guide for terrific ad creation: ad set level
A guide for terrific ad creation: ad level
Advanced editing of your ads
How to name your ads properly
The million dollar question! (and the answer).
Key takeaways from this module
Module 3 Quiz
Module 4: Ad Formats, Placements, Policies and Best Practices
 9 Topics
Ad Formats, Placements, Policies and Best Practices
What will you learn in this module
Different ad formats
Photo ads & 10 best practices
Video ads & 10 best practices
Some more ad formats: Post Engagement, Stories, Messenger, Carousel, Slideshow, Collection, Instant Experience, Lead Generation, Offer, Event Responses, Page Likes, Playable Ads & More!
Facebook ad placements
Facebook ad policies
Key takeaways from this module
Module 5: Advanced Conversion Tracking with Facebook Pixel
 15 Topics | 1 Quiz
Advanced Conversion Tracking with Facebook Pixel
What will you learn in this module
Facebook Pixel: A Marketer’s Guide
Events Manager
Create & install a Facebook Pixel like a pro
Installing Pixel with partner integrations
Facebook Pixel Helper
Facebook Pixel Events
Standard and Manual Events
Setting up standard events
Setting up events manually
App events
Offline conversions
Custom conversions
Key takeaways from this module
Module 5 Quiz
Module 6: Measure, optimize & scale for 10x ROI
 17 Topics | 1 Quiz
What will you learn in this module
Facebook Ad Metrics
Viewing results in ads manager
Customizing columns in ads manager
10 important metrics to measure what matters
9 battle tested tips for improving ad metrics
Facebook ads reporting
Audience insights: Know your target audience
Facebook analytics tool
Automated rules
Editing ads
Campaign budget optimization
Split test (A/B test)
Best practices for split testing
Scaling your ads to the moon!
The MVP method for scaling ads
Key takeaways from this module
Module 6 Quiz
Module 7: THE AD ENGINE – 7 Step Process for Killer Facebook Marketing
 2 Topics | 1 Quiz
The Ad Engine
7 Step Process for Killer Facebook Marketing
Module 7 Quiz
Module 8: Maximize your eCommerce or fCommerce sale with Facebook Marketing
 8 Topics
Maximize your eCommerce or fCommerce sale with Facebook Marketing
What will you learn in this module
7 must use Facebook marketing strategies for eCommerce
A guide to Messenger Chatbots
Spying on your competitor like James Bond!
The Ultimate eCommerce Marketing Funnel Hack
Useful Resources to Learn Facebook ads and Marketing
You’re just one IDEA away!
User Feedback on This Course
Capstone Assignment: Facebook Ads & Marketing Mastery
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Facebook Ads & Marketing Mastery 2021 Module 1: Introduction What will you learn from this course?
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