live Online Session
What is Conversion Campaign?
‘Conversion’ is an action taken by a site visitor such as making a payment, signing up for newsletter, adding products to cart or wishlist, filling out a contact form, booking an appointment, requesting for a product demo, etc.
While running paid campaigns in Facebook, the Conversion objective allows you to drive more people take these actions. If done properly, conversion campaigns can get your target audience to make a commitment to buy!
Topics to be covered
- Essence of conversion campaign
- Getting ready with the checklist: Ad account, Facebook Pixel etc.
- Dummy campaign: Live Dashboard
- Measurement: What to measure?
- Optimization: How to get better ROAS?
- Case study: Examples from real business
- Summary and Question/Answer Session
About The trainer
Mahadi Hasan Sagor is a passionate entrepreneur cum digital marketer. He owns and manages country’s leading digital marketing agency GEEKY Social Ltd. GEEKY Social is one of the few global agencies that are listed with both Facebook and Google.
He’s gained first hand experience working with 100+ brands and 250+ SMEs over last 6 years. He’s also an authorized trainer of Facebook TTT (Train the Trainer) program for Bangladesh. Till date he has trained over 500 people locally.
Mahadi Hasan Sagor
Managing Director, Geeky Social Ltd.
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